Grup Alarcón Mio
A professional cleaning company with its own identity: from the logo to the uniform, from the flyer to the website.
2026
The project
Grup Alarcón Mio is a professional cleaning company based in Barcelona, specializing in post offices, veterinary clinics, building entrances, restaurant kitchens, schools, dealerships, shops, shopping centers, pharmacies, and opticians. Before our intervention, the brand didn't exist: there was no logo, no recognizable uniform, no company profile, and no website. Every quote, every visit, and every dispatched team went without a mark, which made it difficult to convey the actual level of service to institutional clients.
We created the full brand starting from the name: an expressive logo where the 'Alarcón Mío' lettering is accompanied by iconography specific to the trade—squeegees, green spray, bubbles, sparkles—on a blue lozenge that acts as a seal. From there, we rolled out the entire system: a navy blue + lime green palette (cleanliness, freshness, and energy), uniforms with a blue polo shirt and a green apron with an embroidered logo and matching cap, a commercial flyer with a clear hierarchy of services and contact details, a presentation deck, templates for the digital campaign, and a dedicated website (grup-mio-sparkle.lovable.app) with a hero section, list of services, packages, and a quote form.
Services
- Brand creation
- Logo design
- Visual identity
- Uniform design
- Offline campaign materials (flyer and dossier)
- Digital campaign materials
- Web design
Category
Brand creation + Campaign + Web
Year
2026
01 — The starting point
The starting point
02 — The visual system
The visual system
03 — Applications
Applications
Result
Today, Grup Alarcón Mio presents itself as a recognizable professional company at every touchpoint: the team appears in uniform with the logo embroidered on caps and aprons, flyers with a coherent identity land in mailboxes and shops, the company profile serves as an introduction to corporate clients, and the website converts visits into quotes. The brand went from non-existent to a commercial asset that opens doors.
Before y After
A side-by-side look at the change: from the starting point to the final system applied.
Estado: Antes. Punto de partida
A professional cleaning company operating without a brand: no logo, no recognizable uniform, no company profile or website. Impeccable service, invisible identity.
Estado: After. Result
A complete brand system—logo, uniforms with embroidered logo, flyer, dossier and website—that communicates rigour, approachability and professionalism at every touchpoint.
