Dams Café

Dams Café was born from a family story: three generations growing 100% Arabica coffee in Olancho, Honduras, at over 1,200 masl, with a medium roast and washed process. The challenge was not to invent a brand from scratch, but to translate that heritage—the grandfather, the farm, the Olanchan coffee tradition—into a contemporary visual system. Before our intervention, the communication was generic: packaging with no seal, no face, no origin. The story that gave meaning to the product was nowhere to be found.

We made the family's grandfather the heart of the identity. Starting from an actual photograph of him—his serene gaze, his glasses, his mustache, his typical Olancho palm hat—we illustrated a gold line-art portrait that became the brand's seal: a guarantee of origin, craftsmanship, and a promise kept. The Dams Café logo was built around this portrait, accompanied by the Olanchan hat, a crown of steam, and serif lettering with classic finishes. We applied the system to two packaging versions: a black bag (roasted bean) and a white bag (ground), both featuring a map of Honduras made of coffee beans, a clear hierarchy (roast, process, altitude, net weight, health license HN-LEA-0625-0187, Olancho region of origin), and a side contact block with a QR code to cafedams.com. The back features a watercolor illustration of the coffee farmer walking through the estate, closing the narrative circle: from field to cup.